Heart Financial Group Team

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Linda Jensen

WEALTH MANAGEMENT FOR BUSINESS OWNERS & INDIVIDUALS, Certified Financial Educator, SOFA Financial Literacy Instructor

Since 1994, Linda Jensen has been a licensed professional in the financial services industry. She is the heart and soul behind Heart Financial Group, serving as its founder and CEO. Linda’s commitment to integrity is unwavering, and she holds several certifications, including Certified Exit Planning Advisor, Certified Financial Fiduciary, Chartered Financial Consultant, and Chartered Life Underwriter.

Linda has been sharing her knowledge through financial seminars, educating the public and business owners on a wide range of topics since 1997. As a holistic fiduciary financial planner, Linda always prioritizes her clients’ best interests. She takes pleasure in enlightening clients about all facets of planning, with a special focus on tax planning. Linda’s approach is to present her clients with options, enabling them to make informed decisions based on facts. She is passionate about helping her clients achieve their goals and dreams.

On a personal note, Linda is happily married to her college sweetheart. They are blessed with two children and five grandchildren, and they take pride in calling the Pacific Northwest their home. Linda is a lifelong learner with a love for hiking, reading, cooking, and sewing.

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Victor Mojica

Victor is a distinguished partner at CPA Due Diligence and Profits USA. CPA Due Diligence specializes in cost-saving, tax mitigation, and wealth creation solutions tailored to client needs, working in partnership with the client’s existing key advisors.

CPA Due Diligence has sourced experts in the area of tax strategies that purposefully work with exceptional and accomplished top tax attorneys, CPAs, and other experts. They provide audit protection for each strategy they implement. While CPAs typically handle tax return preparation, they generally do not offer tax advice. However, the experts at CPADD are specialists in their field, utilizing unique sections of the tax codes to execute recommended strategies.

Every client situation is unique, and CPADD designs custom plans with the client’s best interests at heart. They offer audit protection with every tax reduction method, giving clients peace of mind that every solution is compliant with IRS codes. The IRS has audited all of CPA Due Diligence’s strategies, and they maintain a flawless record, never having lost an IRS or franchise tax audit.

CPADD has access to unique tax strategies that not only increase profitability for their business clients but also address and reduce business fiduciary liability. Together with their partners, CPADD has saved their clients more than $3.5 billion in taxes.

Eric Larson

Eric is the Director Of Business Development At Source Advisors. Throughout his 17+ years in business development, Eric has helped companies with corporate tax credits and incentives across a wide-range of industries. Eric has a passion to help CPA firms, and specializes in forming strategic alliances.

Eric works closely with clients to identify eligible R&D activities, calculate qualified expenses, and ensure compliance with IRS guidelines. He also partners with CPA’s, Accountants, and the Financial Services industry to provide them with trusted advice and support on tax credit matters. Eric has a deep understanding of the complex R&D tax credit landscape, including the intricate rules and regulations set forth by the IRS. He has successfully managed R&D tax credit projects for clients across a wide range of industries, from manufacturing and software to biotechnology and hospitality. Eric is a former CSO at ADP, a global leader in human resources and payroll solutions. He holds a BBA from Vanguard University.

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James Jurica


James has worked in the financial services industry his entire professional career starting right out of college. He has a passion for working with clients and helping them achieve their long-term financial goals. His main area of focus is on the investment management side of financial planning. James has a focus on risk management and wants to ensure that during the investment process, the focus stays on reducing risk and volatility in clients’ portfolios while still achieving the returns needed to accomplish the client’s objectives. James has achieved the Certified Financial Planner CFP®; less than 10% of all financial advisors are CFP® and this advanced training and education allows James to provide the highest quality service and value to clients. He has also achieved the Chartered Financial Consultant CHFC®, Chartered Life Underwriter CLU®, and Retirement Income Certified Professional RICP®. These designations have given James more training and insight into a wide variety of financial planning areas.

James is married to his wonderful wife Abbey, and they have a 1-year-old son. They enjoy spending time at the lake together on weekends.

Advisory services offered by Wealth Watch Advisors, LLC. Wealth Watch is an independent advisory service and not affiliated with Heartland Financial Group or any of its affiliates. The company, and its investment adviser representatives, may not accept orders to affect purchase or sale transactions or accept funds, securities, or similar instructions via email or voicemail.

Robert W. Larsen

Bob began his career in the financial services industry in 1965 with the New York Life Insurance Company. In 1967 Bob entered the management ranks of the company and by 1975 had, as General Manager of his agency, led that agency to the top position company-wide.

In 1981 Bob resigned from New York Life and formed the consulting company The Rushmore Group Inc. Based in Newport Beach, California, The Rushmore Group was organized to assist corporate owners and high-net-worth individuals protect their corporate assets and maximize the value of tax strategies using well-proven but not openly known techniques and strategies.

The Rushmore Group research team spends more than twenty-five percent of its time strategizing with men and women across the country with the brightest legal and accounting minds to analyze and understand how to use unique ideas to realize our clients’ dreams.

As a result of the high-level professional relationships and membership in the London-based Society of Trust and Estate Practitioners, also known as T.E.P., the Rushmore Group team, led by Bob, displays a seasoned understanding of the needs of high-net-worth individuals and successful business owners and the strategies that can change the outcome of their life’s work. Bob places a special emphasis on the simplification of complex concepts as they relate to business, family and personal client goals.

Bob has authored and co-authored many publications, such as the article published in the prestigious “Journal of Taxation”, and is frequently asked to speak at national industry events and education seminars for accountants, lawyers and community business leaders.

The Rushmore Group’s high-net-worth clientele reflects our level of expertise and respect and reads like “Who’s Who” in the business and professional communities.

Bob resides in Monarch Beach, California.

Daryl E. Hable

Daryl entered the financial services industry nearly 30 years ago with commercial and corporate banking engagements. For the past 15 years, he has focused on sharing and implementing insurance-based tax strategies with financial, legal and accounting advisors and their clients.

Daryl’s primary focus at The Rushmore Group is sharing advanced insurance-based concepts with our strategic partners. He also conducts the appropriate technical research tailored for each client presentation and manages the preparation of individualized presentation materials for those meetings.

Daryl and his wife, Kiersty, split their time between residences in Irvine, California and Park City, Utah.

Jean Boelk

Jean Boelk

Financial Planner

Jean is helping our clients get out of debt through our Debt Free for Life program as well as creating comprehensive retirement plans. She’ll review your income needs and retirement goals, and then assist with tax and estate planning. She’s been working in the financial services industry since 1997. She was a technical analyst running financial reports for large pension funds. She worked with the consultants to find data and build charts and graphs for client reporting. Jean spent her career helping businesses to improve financial security for their employees. Now, she is looking forward to helping Heart Financial Group to improve financial security for individuals.

Jean is passionate about helping people. One of her favorite quotes is: “The best way to make a positive impact in the world is to help others, for every small act of kindness makes a big difference.”

She enjoys staying active. She loves yoga and tai chi. Her husband is a talented woodworker. When they retire, they’ll downsize and move to a tree house or tiny home in the woods. Jean has two adult children. Her daughter is a social worker and her son is an entrepreneur. Jean has a large extended family of close friends.

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Darlena Daves

Customer Service

Dar is a customer service superstar. She loves getting to know our clients. She is the go-to person for anything and everything our clients need. Dar diligently and efficiently handles every request. She communicates with our clients on a consistent basis and provides updates for every area of the practice. She takes pride in the work that she performs. We are pleased to have Dar on our team in her role as the office manager. Dar began her financial career at Edward Jones as a Branch Office Administrator in Aberdeen, WA. She ran the branch and handled all the aspects of its operation.

Dar has 3 grown sons, a 15-year-old stepson, and a lovable husband that she loves to spend time with. When she’s able to, she enjoys reading, writing, and traveling. And for fun, she likes to do manicures with Color Street.

Heart Financial Group is here to serve our clients. Please give Dar a call if there is anything you need.

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CPA Due Diligence

Victor Mojica

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Rushmore Group Logo

The Rushmore Group

Bob Larsen

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Wealth Watch Logo

Wealth Watch

James Jurica

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BCA Logo

Broker’s Choice

Tyrone Clark

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Settlement Masters

Bob Larsen

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Financial Strategies Network Logo

Financial Strategies Network

Gary Schulte

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Heartland Logo

Heartland Business Services

Aaron Ness

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National Network of CPAs

National Network of CPAs

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