Image of Linda Jensen

Get the help you need in your financial future. More than just a plan, you need a guide.

"Our passion goes far beyond strategy and numbers, we want more than anything to help people find the peace available in their finances and hope in their future!"
- Linda Rose Jensen

Cover Photo of Linda Jensen

Our goal is to increase your profits and business value.

We can help you double your profits in two years if you implement all of our strategies.

Lower Your Taxes
Lower Business Expenses
Exit Planning

Lower Income Taxes

We can help lower your taxes by 80% if you own a privately held company, the owners are paying a minimum of $500K annually, and you have a minimum of a dozen non-related employees!

Lower FICA Taxes

We can lower FICA taxes by $500 per employee

Capital Gains Taxes on Sale of Business or Highly Appreciated Real Estate

We can lower Capital Gains taxes by 96%

Estate Taxes

We can lower Federal Estate taxes by a minimum of 65%

20–50% Savings on Workers Comp Premiums

Unlock substantial savings on Workers' Compensation premiums, up to 20–50%, through our expert strategies tailored to your business.

15–20% Savings on Medical Insurance Premiums

Our customized solutions are tailored to bring you 15–20% savings on your medical insurance premiums.

The focus of exit planning is on increasing the value of the business. Increasing the value of your business will increase your profits.

Less than 30% of businesses actually sell.
78% of business owners have no formal transition team of advisors
83% of business owners do not have a plan or have not communicated their plan
67% of business owners do not understand their available exit planning options

Exit Planning is a team sport. The most successful business transitions occur with a solid team of trusted advisors.

- Questions to consider -

  • What does success mean to you?
  • Who are the people that matter the most to you?
  • What are your main business, personal and financial concerns?
  • What is the one thing that keeps you up at night?
  • How do you plan to achieve your life’s vision?
  • Do you want to keep growing or do you want to shift focus to exiting?
  • Have you integrated risk management into your business model?
  • What is your wealth gap?
  • What is the strength of your intangible capital?
  • What is your biggest pain point and biggest desire?
  • Do you understand the value of your business today?
  • Is your business ready to transition?
  • What deal structure are you looking for when selling?
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Linda Rose Jensen

CFF, CLU, ChFC, LUTCF, CLTC, CSA, CFEd, Certified Financial Fiduciary, Financial Services & Insurance Professional, Certified Financial Educator, SOFA Financial Literacy Instructor

Linda Jensen is the principal and owner of Heart Financial Group. Linda began her career with Prudential Preferred in 1994 where she was an agency leader. She earned the credentials of Chartered Financial Consultant and Chartered and Chartered Life Underwriter. Linda is a Certified Financial Fiduciary. She has been in practice as a financial services and insurance professional since then. Linda started her own practice in 1997.

"I have been helping people with their finances for nearly three decades, and along with my passion to teach, is my passion and drive to learn! I've taken 33 exams over the course of my career because I believe the more I know, the more I can help somebody, and that is really what it's all about."
– Linda Rose Jensen

Certified Financial Fiduciary LogoSchedule a Call

Heart Financial Group Team

Image of Linda Jensen

Linda Jensen

CFF CLU ChFC LUTCF CLTC CSA CFEd,
Certified Financial Fiduciary,
Financial Services & Insurance Professional,
Certified Financial Educator,
SOFA Financial Literacy Instructor

Linda Jensen is the principal and owner of Heart Financial Group. Linda began her career with Prudential Preferred in 1994 where she was an agency leader. During her time at Pru, she earned the credentials of Chartered Financial Consultant and Chartered Life Underwriter and her Securities Series 7. Linda is a Certified Financial Fiduciary and a Certified Exit Planning Advisor. She has been in practice as a wealth manager since 1994. Linda began her own practice in 1997 and started offering seminars on a variety of topics to individuals as well as business owners.

Linda is proud to call the Pacific Northwest home. She married her college sweetheart. They have a son and daughter as well as five grandchildren. Linda loves to read, cook, sew, and hike woodland trails.

"I am a life-long learner. and have been helping folks for three decades. I believe that the more I know, the more I can help others. Our process is education and providing options so our clients can make informed decisions based on facts.”

Jean Boelk

Jean Boelk

Financial Planner

Jean is helping our clients get out of debt through our Debt Free for Life program as well as creating comprehensive retirement plans. She’ll review your income needs and retirement goals, and then assist with tax and estate planning. She’s been working in the financial services industry since 1997. She was a technical analyst running financial reports for large pension funds. She worked with the consultants to find data and build charts and graphs for client reporting. Jean spent her career helping businesses to improve financial security for their employees. Now, she is looking forward to helping Heart Financial Group to improve financial security for individuals.

Jean is passionate about helping people. One of her favorite quotes is: “The best way to make a positive impact in the world is to help others, for every small act of kindness makes a big difference.”

She enjoys staying active. She loves yoga and tai chi. Her husband is a talented woodworker. When they retire, they’ll downsize and move to a tree house or tiny home in the woods. Jean has two adult children. Her daughter is a social worker and her son is an entrepreneur. Jean has a large extended family of close friends.

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Victor Mojica

Business & Tax Strategist, CPA Due Diligence

Victor is a partner of CPA Due Diligence and Profits USA.  CPA Due Diligence is focused on cost-saving, tax mitigation, and wealth creation solutions designed specifically to client requirements in partnership with the business owner’s existing key financial advisors. CPA DDC has sourced experts in the area of tax strategies that purposefully work with exceptional and accomplished top tax attorneys, CPA’s and experts in the field of insurance. Each independent consultant is highly trained, well-educated and licensed in their respective fields. CPADD has access to unique tax strategies that increase profitability for their business clients while addressing and reducing business fiduciary liability.  Every tax reduction method is offered with audit protection.  Clients have the peace of mind that every solution is compliant with IRS Codes.

Image of James Jurica

James Jurica

CFP® CLU® CHFC® RICP®

James has worked in the financial services industry his entire professional career starting right out of college. He has a passion for working with clients and helping them achieve their long-term financial goals. His main area of focus is on the investment management side of financial planning. James has a focus on risk management and wants to ensure that during the investment process, the focus stays on reducing risk and volatility in clients’ portfolios while still achieving the returns needed to accomplish the client’s objectives. James has achieved the Certified Financial Planner CFP®; less than 10% of all financial advisors are CFP® and this advanced training and education allows James to provide the highest quality service and value to clients. He has also achieved the Chartered Financial Consultant CHFC®, Chartered Life Underwriter CLU®, and Retirement Income Certified Professional RICP®. These designations have given James more training and insight into a wide variety of financial planning areas.

James is married to his wonderful wife Abbey, and they have a 1-year-old son. They enjoy spending time at the lake together on weekends.

Advisory services offered by Wealth Watch Advisors, LLC. Wealth Watch is an independent advisory service and not affiliated with Heartland Financial Group or any of its affiliates. The company, and its investment adviser representatives, may not accept orders to affect purchase or sale transactions or accept funds, securities, or similar instructions via email or voicemail.

Image of Dar Daves

Darlena Daves

Customer Service

Dar is a customer service superstar. She loves getting to know our clients. She is the go-to person for anything and everything our clients need. Dar diligently and efficiently handles every request. She communicates with our clients on a consistent basis and provides updates for every area of the practice. She takes pride in the work that she performs. We are pleased to have Dar on our team in her role as the office manager. Dar began her financial career at Edward Jones as a Branch Office Administrator in Aberdeen, WA. She ran the branch and handled all the aspects of its operation.

Dar has 3 grown sons, a 15-year-old stepson, and a lovable husband that she loves to spend time with. When she’s able to, she enjoys reading, writing, and traveling. And for fun, she likes to do manicures with Color Street.

Heart Financial Group is here to serve our clients. Please give Dar a call if there is anything you need.

Image of Kayley Stark

Hayley Stark

Technical Expert

Hayley is our millennial IT expert. She excels at everything technology and is an asset for the practice in a variety of areas.

Hayley Stark is a devoted mother of two children, Sam (8) and Olivia (7) and pet parent to her 8-year-old chocolate lab, Ladybird. Hayley graduated from Martinsburg College with a background in Bookkeeping and Financial Fundamentals, along with certifications in Google IT Fundamentals and Leadership training. In her spare time, she loves horseback riding, coaching youth sports and going on family vacations. She enjoys camping, fishing and kayaking with her kids and pup. Her favorite things in life are coffee, prosecco and Italian cuisine.

CPA Due Diligence Logo

CPA Due Diligence

Victor Mojica

Visit Website
Rushmore Group Logo

The Rushmore Group

Bob Larsen

Visit Website
Wealth Watch Logo

Wealth Watch

James Jurica

Visit Website
BCA Logo

Broker’s Choice

Tyrone Clark

Visit Website
Settlement-Masters Logo

Settlement Masters

Bob Larsen

Visit Website
Financial Strategies Network Logo

Financial Strategies Network

Gary Schulte

Visit Website
Heartland Logo

Heartland Business Services

Aaron Ness

Visit Website
National Network of CPAs

National Network of CPAs

Visit Website
Schedule a Free Call

- The Scary truth -

If you are approaching retirement or already in retirement, the majority of my clients face several major concerns:

Not having a written plan
Taking too many risks
Not knowing when to draw Social Security Benefits
The next market correction and potential losses
Who to call if a partner dies or is incapacitated
Not understanding how long their savings will last in retirement
How much income to take from retirement accounts
Overcome These Concerns!
Schedule a Call Today!

How We help You

"My passion to help people with their finances comes from the fact that I grew up really poor. When I was a little girl my dad worked for the Campbell soup company in Philadelphia and would bring dented cans of soup home for us to eat... My parents were always in debt, and always fighting about their finances." – Linda Jensen

There were so many money problems and we really get to see that close up. We never want to see anyone go through the financial stress Linda saw her family live through. Our passion comes from wanting to help people. From the start of our business, we have had a simple prayer, “God please send us people we can help.”

Heart Financial Group Services

  • Retirement Income Planning
  • Retirement Planning
  • Tax Planning
  • Estate Planning
  • Safe Money Strategies
  • Volatility Protection Strategies
  • Roth Conversion Strategies
  • Optimizing Investment Strategies
  • Maximizing Social Security
  • Managing Investment Risk
  • Reviewing Life Insurance Coverage
  • Optimize Asset Planning
Linda Rose Jensen Logo
Schedule a Free Call
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Linda Rose Jensen

CFF, CLU, ChFC, LUTCF, CLTC, CSA, CFEd, Certified Financial Fiduciary, Financial Services & Insurance Professional, Certified Financial Educator, SOFA Financial Literacy Instructor

Linda Jensen is the principal and owner of Heart Financial Group. Linda began her career with Prudential Preferred in 1994 where she was an agency leader. She earned the credentials of Chartered Financial Consultant and Chartered and Chartered Life Underwriter. Linda is a Certified Financial Fiduciary. She has been in practice as a financial services and insurance professional since then. Linda started her own practice in 1997.

"I have been helping people with their finances for nearly three decades, and along with my passion to teach, is my passion and drive to learn! I've taken 33 exams over the course of my career because I believe the more I know, the more I can help somebody, and that is really what it's all about."
– Linda Rose Jensen

Certified Financial Fiduciary LogoSchedule a Call

Heart Financial Group Team

Image of Linda Jensen

Linda Jensen

CFF CLU ChFC LUTCF CLTC CSA CFEd,
Certified Financial Fiduciary,
Financial Services & Insurance Professional,
Certified Financial Educator,
SOFA Financial Literacy Instructor

Linda Jensen is the principal and owner of Heart Financial Group. Linda began her career with Prudential Preferred in 1994 where she was an agency leader. During her time at Pru, she earned the credentials of Chartered Financial Consultant and Chartered Life Underwriter and her Securities Series 7. Linda is a Certified Financial Fiduciary and a Certified Exit Planning Advisor. She has been in practice as a wealth manager since 1994. Linda began her own practice in 1997 and started offering seminars on a variety of topics to individuals as well as business owners.

Linda is proud to call the Pacific Northwest home. She married her college sweetheart. They have a son and daughter as well as five grandchildren. Linda loves to read, cook, sew, and hike woodland trails.

"I am a life-long learner. and have been helping folks for three decades. I believe that the more I know, the more I can help others. Our process is education and providing options so our clients can make informed decisions based on facts.”

Jean Boelk

Jean Boelk

Financial Planner

Jean is helping our clients get out of debt through our Debt Free for Life program as well as creating comprehensive retirement plans. She’ll review your income needs and retirement goals, and then assist with tax and estate planning. She’s been working in the financial services industry since 1997. She was a technical analyst running financial reports for large pension funds. She worked with the consultants to find data and build charts and graphs for client reporting. Jean spent her career helping businesses to improve financial security for their employees. Now, she is looking forward to helping Heart Financial Group to improve financial security for individuals.

Jean is passionate about helping people. One of her favorite quotes is: “The best way to make a positive impact in the world is to help others, for every small act of kindness makes a big difference.”

She enjoys staying active. She loves yoga and tai chi. Her husband is a talented woodworker. When they retire, they’ll downsize and move to a tree house or tiny home in the woods. Jean has two adult children. Her daughter is a social worker and her son is an entrepreneur. Jean has a large extended family of close friends.

Image of James Jurica

James Jurica

CFP® CLU® CHFC® RICP®

James has worked in the financial services industry his entire professional career starting right out of college. He has a passion for working with clients and helping them achieve their long-term financial goals. His main area of focus is on the investment management side of financial planning. James has a focus on risk management and wants to ensure that during the investment process, the focus stays on reducing risk and volatility in clients’ portfolios while still achieving the returns needed to accomplish the client’s objectives. James has achieved the Certified Financial Planner CFP®; less than 10% of all financial advisors are CFP® and this advanced training and education allows James to provide the highest quality service and value to clients. He has also achieved the Chartered Financial Consultant CHFC®, Chartered Life Underwriter CLU®, and Retirement Income Certified Professional RICP®. These designations have given James more training and insight into a wide variety of financial planning areas.

James is married to his wonderful wife Abbey, and they have a 1-year-old son. They enjoy spending time at the lake together on weekends.

Advisory services offered by Wealth Watch Advisors, LLC. Wealth Watch is an independent advisory service and not affiliated with Heartland Financial Group or any of its affiliates. The company, and its investment adviser representatives, may not accept orders to affect purchase or sale transactions or accept funds, securities, or similar instructions via email or voicemail.

Image of Dar Daves

Darlena Daves

Customer Service

Dar is a customer service superstar. She loves getting to know our clients. She is the go-to person for anything and everything our clients need. Dar diligently and efficiently handles every request. She communicates with our clients on a consistent basis and provides updates for every area of the practice. She takes pride in the work that she performs. We are pleased to have Dar on our team in her role as the office manager. Dar began her financial career at Edward Jones as a Branch Office Administrator in Aberdeen, WA. She ran the branch and handled all the aspects of its operation.

Dar has 3 grown sons, a 15-year-old stepson, and a lovable husband that she loves to spend time with. When she’s able to, she enjoys reading, writing, and traveling. And for fun, she likes to do manicures with Color Street.

Heart Financial Group is here to serve our clients. Please give Dar a call if there is anything you need.

Image of Kayley Stark

Hayley Stark

Technical Expert

Hayley is our millennial IT expert. She excels at everything technology and is an asset for the practice in a variety of areas.

Hayley Stark is a devoted mother of two children, Sam (8) and Olivia (7) and pet parent to her 8-year-old chocolate lab, Ladybird. Hayley graduated from Martinsburg College with a background in Bookkeeping and Financial Fundamentals, along with certifications in Google IT Fundamentals and Leadership training. In her spare time, she loves horseback riding, coaching youth sports and going on family vacations. She enjoys camping, fishing and kayaking with her kids and pup. Her favorite things in life are coffee, prosecco and Italian cuisine.

CPA Due Diligence Logo

CPA Due Diligence

Victor Mojica

Visit Website
Rushmore Group Logo

The Rushmore Group

Bob Larsen

Visit Website
Wealth Watch Logo

Wealth Watch

James Jurica

Visit Website
BCA Logo

Broker’s Choice

Tyrone Clark

Visit Website
Settlement-Masters Logo

Settlement Masters

Bob Larsen

Visit Website
Financial Strategies Network Logo

Financial Strategies Network

Gary Schulte

Visit Website
Heartland Logo

Heartland Business Services

Aaron Ness

Visit Website
National Network of CPAs

National Network of CPAs

Visit Website
Schedule a Free Call

My independence creates choices and great flexibility in partners

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